I have been busy separating my two Etsy businesses: beads and finished handmade jewelry. I've found that while the bead buyers don't mind the handmade jewelry it can be off putting to those just looking to buy finished pieces. I have found this out from giving my shop URL to people interested in buying jewelry from me and their feedback.
On Monday I finally opened up my handmade jewelry stop, Fair Lady Designs. I then embarked on trying to use some of the knowledge I didn't have when I first opened up Fair Lady Boutique. First of all, I was instantly involving myself in the community. I circled shops I had become familiar with through Fair Lady Boutique. I joined teams and discussed in forums. I bought into a couple of BNRs and BNS rounds, if only to gain some exposure if not sales.
My pictures for Fair Lady Designs jewelry pieces were 100% more refined than the ones in Fair Lady Boutique had ever been. Tagging and titles for Designs were also more strategic and finely tuned than when I had opened up Boutique.
Original boutique picture:
Designs photo:
Although I am now four days in with no sales I don't feel discouraged. I understand better now that gaining that first sale - and every sale after that - can be hard work and it doesn't come easily. I'm going to just make sure I use all the knowledge I've garnered over the last few months of running Boutique to make Designs as successful as possible.
